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RadioSmarter Radio Ad Buys: What Formats to Invest In for Maximum ROI (Breaking Down a $2M Ad Campaign – Part 4)
5 min read3/25/2025
Creative
, CRO
, Paid SocialWhy Your Ads Are Under Performing, and How to Fix It (Hint: It Involved Creative Testing)
5 min read3/13/2025
Paid Social
, Paid SearchSeeing Half the Picture? Why We Never Optimize Solely for In-Platform KPIs
7 min read2/19/2025
CRODo More Choices Mean More Conversions? A CTA Button Test
7 min read2/11/2025
Paid SocialThe Ripple Effects of the TikTok Ban: What We Saw in Ad Performance This Week
6 min read1/24/2025
Paid Search
, News & UpdatesBMG360 Earns 2025 Google Premier Partner Status for 12th Year Straight
4 min read3/18/2025
CTV/OTT, Paid SearchCTV Incrementality Test: How CTV Ads Amplified Search Performance
7 min read3/7/2025
RadioLocal vs. National Radio: Which Drives Better Customer Acquisition? (Breaking Down a $2M Ad Campaign–Part 3)
5 min read2/13/2025
RadioRadio's Not Dead: Where $1.3M in Ad Spend Actually Drives Conversions (Breaking Down a $2M Ad Campaign–Part 2: Radio Daypart Analysis)
4 min read2/3/2025
Radio
, Television, CTV/OTTComparing Audio, TV, and OTT: How a $2 Million Investment Played Out
8 min read1/23/2025