Placeholder img

Our Insights

Insights, trends, and findings from our experts across performance marketing and advertising channels and tactics.

Subscribe to the BMG360 blog to get our posts sent directly to your inbox.

No spam, just expert marketing knowledge.

Please enter a valid email.

Search and filter

Filter posts by category:

Paid Search iconPaid SearchDirect Mail iconDirect MailCTV/OTT iconCTV/OTTSponsored Content iconSponsored ContentProgrammatic iconProgrammaticRadio iconRadioCRO iconCROTelevision iconTelevisionPaid Social iconPaid SocialNews & Updates iconNews & UpdatesPress Releases iconPress ReleasesCreative iconCreativeDigital Audio & Podcasts iconDigital Audio & PodcastsSEO iconSEOOut of Home iconOut of HomeOptimized Podcast iconOptimized Podcast
Back to top
half a dashboard visible, other half blurry
Paid Social icon Paid SocialPaid Search icon, Paid Search

Seeing Half the Picture? Why We Never Optimize Solely for In-Platform KPIs

Joe Van Huysen, VP and Managing Director, Digital7 min read2/19/2025

Local vs National Radio for Performance
Radio icon Radio

Local vs. National Radio: Which Drives Better Customer Acquisition? (Breaking Down a $2M Ad Campaign–Part 3)

BMG3605 min read2/13/2025

a screenshot of a landing page test - one with two CTAs and one with one
CRO icon CRO

Do More Choices Mean More Conversions? A CTA Button Test

Nicole DeCesare, CRO Team Lead7 min read2/11/2025

where your radio ad dollars go the farthest
Radio icon Radio

Radio's Not Dead: Where $1.3M in Ad Spend Actually Drives Conversions (Breaking Down a $2M Ad Campaign–Part 2: Radio Daypart Analysis)

BMG3604 min read2/3/2025

chart showing CPMs during tiktok ban
Paid Social icon Paid Social

The Ripple Effects of the TikTok Ban: What We Saw in Ad Performance This Week

BMG3606 min read1/24/2025

Comparing Audio, TV, and OTT: How a $2 Million Investment Played Out
Radio icon RadioTelevision icon, TelevisionCTV/OTT icon, CTV/OTT

Comparing Audio, TV, and OTT: How a $2 Million Investment Played Out

Bob Decker, Senior Manager, Client Services8 min read1/23/2025

conversion lift cell comparison table bmg360
Paid Social icon Paid SocialPaid Search icon, Paid Search

Boosting Search Traffic Through Awareness: Lessons from Meta Campaigns

Eric Duchek, Senior Client Strategy Director5 min read1/7/2025

taking notes at the performance marketing event
News & Updates icon News & Updates

The AND Advantage Event Recap: Highlights from the BMG360 x Meta Performance Marketing Summit

BMG36010 min read11/18/2024

person shopping online
CRO icon CROPaid Social icon, Paid SocialPaid Search icon, Paid Search

How to Improve Your BFCM Campaign Strategies

BMG3606 min read11/12/2024

hooked ok tiktok
Optimized Podcast icon Optimized Podcast

The Optimized Podcast: Hooked on TikTok - How TikTok is Changing the Ad Game (Episode 2)

BMG3603 min read10/17/2024