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Optimized Podcast icon Optimized Podcast

The Optimized Podcast: Hooked on TikTok - How TikTok is Changing the Ad Game (Episode 2)

BMG3603 min read10/17/2024

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Paid Search icon Paid Search

2024’s Low Rates Are Your Power Play: Boost Your Marketing While You Can

Ron Rosano, Senior Director, Paid Search3 min read10/10/2024

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CTV/OTT icon CTV/OTT

CTV's Interactive Revolution: Why Performance Marketers Can't Ignore Connected TV Advertising

BMG3606 min read9/26/2024

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Television icon TelevisionRadio icon, RadioPaid Social icon, Paid SocialDigital Audio & Podcasts icon, Digital Audio & PodcastsPaid Search icon, Paid Search

Proactive vs. Reactive Marketing: Lessons from Major Media Disruptions

BMG3607 min read9/18/2024

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Paid Social icon Paid SocialCreative icon, Creative

The Missing Ingredient in Your TikTok Campaign Strategy: Organic Content That Actually Connects

Nikki Henning, Senior Director of Performance Marketing at BMG3605 min read9/11/2024

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News & Updates icon News & Updates

TikTok's 2024 Election Season Announcement: What to Know

BMG3604 min read9/5/2024

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Creative icon Creative

Why AI Won't Replace You—But It Might Make You a Better Creative

Alec Green, Director of Creative Development5 min read9/4/2024

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SEO icon SEO

Top SEO Mistakes to Avoid

Reggie Suddoth II, Director of SEO8 min read8/28/2024

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Sponsored Content icon Sponsored Content

Why Your Marketing Strategy Needs a Dose of Sponsored Content

BMG3607 min read8/21/2024

The Complete Guide to SEO in 2024
SEO icon SEO

The Complete Guide to SEO in 2024

BMG3602 min read8/16/2024