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SEOGuide to SEO for Blog Post Writing
10 min read4/22/2024
SEO
CROLanding Page Optimization Techniques: On-Page Variables to Test and Optimize
6 min read4/2/2024
Paid Social
Paid SearchMixed Media Modeling vs. Multi-Touch Attribution: Which is Right for You?
8 min read3/27/2024
Paid SocialTesting Facebook's Standard Creative Enhancements for Better Ad Performance
5 min read3/11/2024
Paid Social
CreativeThe Art of Lo-fi Content and Why It Should Be A Part of Your Creative Strategy
4 min read2/21/2024
TelevisionPaid Social
RadioPaid SearchImprove Your Linear TV Campaigns with These Cross-Channel Marketing Strategies
7 min read2/1/2024
CreativeAre Short or Long Video Ads Better for Social Media Conversion Rates?
7 min read1/30/2024
Direct MailHow to Increase Sales and Drive Growth with Direct Mail Marketing
6 min read1/19/2024
Paid SocialHow to Maximize Advantage+ Campaigns for E-Commerce Success on Facebook
7 min read1/10/2024
Paid SocialTelevision
News & Updates
Digital Audio & PodcastsCreative
CTV/OTTPaid Search2023’s Top Viewed Performance Marketing Articles
5 min read12/20/2023
RadioWhat’s the Key to Radio Advertising in the Era of Streaming Audio?
8 min read11/28/2023
Paid SocialCROPerformance Marketing Agency Expert Series: What's Next in Digital Marketing
9 min read11/14/2023
Direct MailWhat to Look Out for When Building a Successful Direct Mail Marketing Campaign
7 min read10/27/2023
Digital Audio & PodcastsWhy (and How) to Advertise on Podcasts
8 min read10/17/2023
News & UpdatesBMG360 Recognized as a Top Digital Marketing Agency in Beauty and Healthcare Sectors for Q3 2023 by Varos
4 min read10/5/2023
Paid SocialZig When Everyone Else is Zagging: Standing Out in Paid Social Advertising
8 min read9/19/2023
CreativePaid SocialHow to Boost Sales on Social Media Using Nested Sequences
10 min read9/5/2023
TelevisionPerformance TV Advertising: Better Results through Targeting, Testing, and Tracking
8 min read8/21/2023
Direct MailHow to Measure Success in a Direct Mail Campaign
min read8/3/2023
CTV/OTTTelevisionStrategies for Driving Direct Response with OTT Advertising
9 min read7/31/2023
CROA Mid-year Update: Top-Performing Landing Page Templates
5 min read7/24/2023
SEOSEO Tactics to Increase Website Traffic and Long-Term Growth
4 min read6/29/2023
TelevisionRadioAdvertisers are Adding Linear TV to Audio Campaigns…Here’s Why
9 min read6/15/2023
Paid SocialCreative that Actually Converts: How to Build an Effective User Generated Content Strategy
4 min read6/8/2023
RadioUnderstanding Tracking and Attribution with Radio Advertising
5 min read5/30/2023
TelevisionCTV/OTTThe Power of Streaming and Linear TV for Mobile App Marketing
7 min read5/23/2023
SEOSEO Best Practices for Copywriting
4 min read5/5/2023
CTV/OTTTelevisionWhy Advertisers Should be Booking CTV and Linear TV Together
5 min read4/19/2023
SEOThe Four Basic Pillars of Search Engine Optimization
8 min read4/12/2023
CTV/OTTWhat is the ideal ad frequency rate for successful OTT advertising campaigns?
5 min read4/3/2023
RadioDigital Audio & PodcastsVideo Didn't kill the Radio Star, According to Statista and MRI-Simmons. Here's What to Know About Radio Advertising in 2023
3 min read3/21/2023
CRO6 Landing Page Templates to Improve Conversion Rates
10 min read2/23/2023
Paid SocialCROPaid SearchHow Nextdoor Compares to FB, Google, and Others As An Acquisition Channel
7 min read2/1/2023
Paid SocialCROAdvertising in a World of Short Attention Spans: 6 Ways to Improve Your Hook Rate
6 min read1/26/2023
Paid SocialCROPaid SearchBenchmarking Mobile vs Desktop Conversion Rates for 15 eCommerce and Lead Gen Brands
4 min read12/21/2022
Paid SocialA Comparison of One D2C Brand's Paid Facebook Performance Over 3 Years Using Facebook and Google Analytics Attribution
5 min read12/8/2022
Paid SearchPaid SocialWhat is Signal Optimization and Can it Improve Paid Acquisition Efforts?
8 min read12/2/2022
Paid SocialAnalyzing Spend Allocation for Top-Performing Facebook Ads
3 min read11/22/2022
News & UpdatesPaid Search
Press ReleasesGoogle Recognizes Five Mill, a BMG360 Company, as Premier Partner of the Year in the App Growth Category
5 min read11/5/2022
CTV/OTTPerformance Plateau? Here’s How CTV Can Improve Campaign Results
6 min read4/11/2024
News & UpdatesPaid SearchPress ReleasesBMG360 Maintains Google Premier Partnership Status in 2024
3 min read3/29/2024
TelevisionCreativeInnovate or Stagnate: Why You Should Embrace Creative Testing to Combat TV Ad Fatigue
7 min read3/18/2024
Paid SocialWhy More Brands Are Working With Influencers In 2024 and How to Get Your Foot In The Door
6 min read3/8/2024
CTV/OTT10 Reasons to Add CTV to your Performance Marketing Strategy
7 min read2/8/2024
SEOA Beginner's Guide to a Strong Top-of-Funnel SEO Strategy
5 min read1/31/2024
SEOOngoing SEO: Why it’s Critical for Business Growth
5 min read1/23/2024
CreativePaid SocialBehind the Scenes: Strategies for Creating Authentic TikTok Ads
5 min read1/17/2024
News & UpdatesGiving Back to the Community: BMG360 Donates $27k Worth of Computers to Shelton, CT Public Schools This Holiday Season
2 min read12/27/2023
Digital Audio & PodcastsSegmentation Criteria for Better Audio Advertising
8 min read12/11/2023
Paid SocialAre Advantage+ Shopping Campaigns Worth It?
8 min read11/16/2023
Paid SearchpMax Campaign Spend by Type: A Comparative Analysis of 61 Ad Accounts
5 min read11/8/2023
Paid SocialCreativePerformance Creative Strategies for Black Friday/Cyber Monday Social Campaigns
6 min read10/24/2023
Paid SocialUnderstanding Meta’s Algorithms for Better Advertising on Facebook and Instagram
8 min read10/6/2023
Direct Mail
Out of HomeHow to Drive Direct Response in Offline Advertising
5 min read9/28/2023
Paid SocialCreativeAuthenticity in Advertising with User Generated Content Marketing
9 min read9/18/2023
CreativeInside the BMG360 Creative Studio
8 min read8/31/2023
CreativeThe Intersection of Creativity and Strategy: Achieving Client Goals through Ad Creative
10 min read8/9/2023
CROConversion Rate Optimization Experts: A Q&A with the BMG360 Team
5 min read8/2/2023
Digital Audio & PodcastsWhy is Podcast Advertising So Effective?
7 min read7/27/2023
Paid SocialSEOHow to Use Meta’s Threads for Organic Business Growth
4 min read7/7/2023
RadioDigital Audio & PodcastsControlling Creative Fatigue for Radio Ads that Work
7 min read6/27/2023
CTV/OTT
ProgrammaticConnected TV Advertising Strategies: Using QR Codes for Stronger Results
6 min read6/12/2023
Paid SocialReels vs. Feed Inventory on Facebook and Instagram: A Comparison of Ad Spend
9 min read6/1/2023
SEOAI and SEO: The Impact of ChatGPT and Bing Chat
8 min read5/25/2023
RadioTelevisionHow to Optimize Radio and Digital Audio to Increase App Downloads
7 min read5/18/2023
CROPaid SocialEstimating Mobile App Ad Spend: A Comparative Analysis
9 min read4/26/2023
Paid Social5 Tips to Achieve Business Growth Using TikTok
4 min read4/14/2023
News & UpdatesVibrant, Versatile, Modular: BMG360’s Visual Identity Explained
8 min read4/5/2023
Press ReleasesDirect Response Leader Barrington Media Group Rebrands to BMG360 Following Double-Digit Growth and Multiple Acquisitions
2 min read3/22/2023
Paid SocialCRODigital Audio & PodcastsCTV/OTTTelevision4 Tactics to Maximize your D2C Holiday Advertising Results
5 min read2/27/2023
CTV/OTTThe Impact of First-Party Data to Improve Connected TV Advertising Results
6 min read2/9/2023
Direct MailThe Rise of Direct Mail Campaigns in 2023
4 min read1/26/2023
Diversify and Conquer: The Horizontal Scaling Strategy for Marketers
4 min read1/23/2023
Paid SocialCROPaid SearchThe Power of Asking "Why" in Performance Marketing
2 min read12/15/2022
CTV/OTTHow to Measure Incremental Lift to Improve Connected TV Ad Performance
3 min read12/6/2022
RadioTelevisionCTV/OTTAre You Taking Advantage of Q5 Before Going All-In on Q1 Advertising?
3 min read11/24/2022
Paid SocialCROA New Look at Incrementality on Facebook and Instagram: Benchmarking View-Through Conversions as a Percentage of Total Conversions
6 min read11/9/2022