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BMG360 just secured its 12th consecutive Google Premier Partner status (including its history as Five Mill before joining forces in 2021), once again ranking among the top 3% of Google Ads experts nationwide.

This milestone not only highlights BMG360’s proven ability to drive tangible client growth and ROI but also underscores the agency’s dedication to staying ahead in a rapidly shifting digital landscape.

“Year after year, our team proves we’re more than just ‘managers,’ we’re strategic performance partners,” says our CEO, Hercu Wentzel. “Holding onto this elite distinction for over a decade shows the consistent impact we bring to our clients’ campaigns and bottom lines.”

What It Takes to Be a Premier Partner

BMG360 first checks all the boxes needed to become a Google Partner, demonstrating:

  • Performance: Maintaining a minimum optimization score of 70% in its Ads manager account (a clear sign each client’s campaigns are set up to win).
  • Spend: Managing at least $10,000 USD in ad spend over 90 days, proving consistent ability to guide clients’ budgets toward healthy, sustainable growth.
  • Certifications: Ensuring at least half of its account strategists are Google Ads-certified, covering key product areas like Search, Display, Video, Shopping, and Apps.

Above and beyond these core requirements, BMG360’s well-diversified use of Google Ads products helped seal its position in the top 3%, the threshold for Premier Partner recognition.

How This Impacts Our Clients

This elite partnership grants BMG360 insider access to:

  • Promotional Offers and Rewards: Extra Google Ads credits and incentives that boost client campaigns.
  • Tailored Recommendations: Direct insights from Google to identify fresh strategies, fine-tune campaigns, and accelerate results.
  • VIP-Only Experiences: Early access to cutting-edge research, executive roundtables, and leadership forums, keeping BMG360 and its clients ahead of the curve.

“Being Premier Partner isn’t just about a badge,” adds Joe Van Huysen, Managing Director of Digital at BMG360. “It’s about channeling Google’s top-tier resources and new tools into our clients’ campaigns so they see real, bottom-line impact.”

Want to learn more about our work with Search? Check out these recent case studies and articles:

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