Radio

Broad reach, high frequency, low CPM

The largest privately-held audio agency in the US marketplace

Radio advertising is the most effective way to achieve broad reach and high frequency at an efficient CPM. According to Nielson, radio alone reaches 93% of the US population. And because audio advertising allows for the fastest turnaround, you can start generating responses in as little as a day. BMG360’s creative team makes optimizations in real-time, delivering campaign performance insight and efficiency.

Various format and programming opportunities
Diversity of programming across Local Broadcast, National Networks, Host Endorsement, and Unwired Networks affords advertisers niche channels to zero in on narrow target groups.
Reach the right audience
Daypart mix testing, syndicated versus non-syndicated programming, host endorsement, and sponsorships allow us to hone in on the most relevant audience.
Measurement and attribution methods
Incorporate a variety of CTAs (think: call, text, and promo codes). Using a multitude of tried and true measurement tools – Nielsen, Kantar, iSpot, and our marketing intelligence platform – we get real-time visibility into campaign performance.
Testing and optimization
Incremental and brand lift studies quantify impact using brand awareness, favorability, and purchase intent, while reporting capabilities and flexibility allow for real-time optimization.
Creative that converts
BMG360’s SAG/AFTRA-Licensed in-house creative studio means audio creative is launched with speed to market and efficiency, and consistently tested and optimized for effectiveness.
Efficiency meets reach
Radio advertising is the most efficient way to reach a wide audience. According to Nielson, radio alone reaches 93% of the US population.