Welcome to the first episode of Optimized, a Performance Marketing Podcast by BMG360, where we explore the world of performance marketing and help brands connect with their next customer.
In this inaugural episode, hosts Ty and Mo interview three of our media experts across Social (Brad Klein, Senior Director of Paid Social), Search (Ron Rosano, Senior Director of Paid Search), and TV/Audio (Rochelle Starr, SVP of Media & Strategy). They discuss the impact of major events, such as the 2024 presidential election, the Olympics, or weather events, on performance marketing strategies.
We explore the nuances of media disruptions and their effects on advertising. We also discuss key trends, such as the shift in media consumption from live broadcasts to online content...with the rise of digital platforms, Reddit and TikTok are emerging as new "reality TV," and we expect audiences to view coverage of these major events more commonly there.
On the linear side, advertisers need to be ready for a trickle-down effect, where local markets might see more activity as less experienced advertisers navigate the landscape.
The experts discuss what they've learned (and recommended) from events like the Super Bowl and the Olympics. For example, brands who create content related to a major event (like creating viewing guides and travel tips to Paris around the Olympics) help brands capture attention. As CPMs rose on Olympic content, brands that invested in Olympic-adjacent inventory saw success.
The crew's overall consensus?
To stay ahead, multidimensional media plans with built-in safety nets are a must. We encourage companies to reflect on their strategies, emphasizing the importance of tailored, platform-specific creative content. In this high-stakes environment, timeliness and relevance are your best allies.
Join us as we navigate these media disruptions and help you keep your campaigns on track.
In this episode:
- Mo Grandin - Host
- Ty Korponai - Host
- Ron Rosano - BMG360 Paid Search Expert
- Brad Klein - BMG360 Paid Social Expert
- Rochelle Starr - BMG360 TV/Audio Expert
- Jesse Manning - Production Manager
- Rob Long - Video Editor
- David Wright - Video Editor
- Anthony Videira - Designer
- Patrick Regan - Video, Sound, and Animation
- Alec Green - Producer
- Claire McCue - Producer