The 2024 holiday shopping frenzy is here, and as we launch into the season, we’re recapping our team’s tried and true strategies and recommendations – and sharing some new ones – for your 2024 BFCM strategies.

Here are our recommendations:

1. Leverage Top-Performing Evergreen Creative

Kick things off by leveraging your top-performing evergreen creative - a great tip by Nikki Henning, our VP of Performance Marketing and Creative Strategy.

These proven assets have already captured your audience's attention, so give them a quick seasonal refresh to highlight limited-time offers or holiday-centric messaging.

No need to reinvent the wheel here - just let your winners keep winning.

2. Analyze Past Campaign Data

Next, dive deep into the insights from your previous BFCM campaigns. What imagery, messaging, and promotions resonated best? Which channels, targeting, and ad formats delivered the highest returns? Apply these learnings to build on past successes and create even more impactful ads in 2024.

3. Embrace Simplicity and Consistency

While flashy, dynamic ads may seem tempting, sometimes simplicity is the secret sauce, according to Myah Jackson, Creative Producer at BMG360. Clean, straightforward, and authentic creatives often outshine the competition by immediately capturing attention and conveying your message with laser-sharp precision. Maintain a cohesive brand look and feel across all your ads and landing pages for a seamless customer journey.

4. Prioritize Prospecting Over Retargeting

This holiday season, focus on prospecting new customers. Sure, retargeting campaigns can help keep existing shoppers engaged, but dedicating more budget to showcasing your best deals and offers to fresh audiences is the key to expanding your customer base and cultivating lasting relationships.

5. Leverage Automation and Optimization Tools

Don't forget to leverage the power of automation and optimization tools. Advantage+ campaigns and catalog ads can help you quickly scale your BFCM efforts, ensuring consistent branding and serving the right products to the right people.

And, as Ali DeMocker, VP of CRO suggests, you'll unlock even more revenue potential by continuously refining your landing pages and checkout flows through conversion rate optimization.

6. Optimize Timing and Targeting

Finally, time it right. Launch your ads at least a week before Black Friday to account for platform approvals, then turn up the heat from December 5th to December 20th. When it comes to targeting, cast a wide net with broad demographics, then follow up with retargeting campaigns to keep the momentum going.

The 2024 holiday shopping season is poised to be competitive. By applying these slick, hook-driven strategies, you'll be well on your way to creating BFCM campaigns that captivate your audience and deliver the desired results. The clock is ticking - let's do this!