AI is not a new phenomenon in the creative community. Many of the tools we rely on daily, particularly in Adobe’s suite, have long-integrated AI and automation features. These tools have streamlined our workflows, helping us achieve incredible results faster and more efficiently.

However, the arrival of generative AI has taken things to an entirely new level, turning novice, untrained individuals into “artists” almost overnight. This sudden shift has understandably raised a few eyebrows in the creative world.

But, rather than fearing this new technology, creatives should embrace it as an opportunity to evolve. To remain competitive and continue to produce cutting-edge work, creatives must stay brushed up on their AI skills. Here are a few ways to do just that:

1. Embrace AI-Powered Design Tools

The first step is to dive into the very tools that incorporate AI. Adobe, for example, has introduced features like Adobe Sensei, which harnesses AI to automate mundane tasks, allowing creatives to focus on their projects' more strategic and artistic aspects. Understanding how to leverage these AI-powered features can significantly enhance your productivity and creativity.

2. Stay Informed About AI Trends

AI rapidly evolves, and staying informed about the latest trends is key. Follow industry blogs, attend webinars, and participate in online forums to keep up with new developments. Knowledge of the latest AI tools and techniques will allow you to integrate them seamlessly into your work, giving you a competitive edge.

3. Experiment with Generative AI

Generative AI tools like DALL-E, MidJourney, and others are opening up new possibilities for creative expression. These tools allow you to generate visuals, music, and even text-based content with minimal input. By experimenting with these technologies, you can explore new creative avenues, test more efficiently, and push the boundaries of what’s possible in your work.

4. Collaborate with AI

Rather than viewing AI as a threat, consider it a collaborator. AI can generate initial ideas, provide inspiration, or handle repetitive tasks, allowing you to focus on refining and perfecting your work. By working alongside AI, you can combine the best of both worlds—human creativity and AI efficiency.

5. Invest in Continuous Learning

Finally, continuous learning is essential. Online courses, tutorials, and workshops can help you build and refine your AI skills. Platforms like Coursera, Udemy, and LinkedIn Learning offer courses designed for creatives looking to integrate AI into their workflows.

About the Author

Alec Green is the Director Of Creative Development at BMG360.

As Director of Creative Development, Alec has crafted thousands of high-performing advertisements that amplify the stories of small businesses and entrepreneurs to connect them with targeted audiences. His expertise includes videography, digital storytelling, graphic design, and AI prompt writing.